A “just-for-fun” branding study inspired by the Ringling Brothers Museum in sunny Sarasota. Inspired by a recent visit to this museum—and by the Ringling circus’s announcement to move forward without animals—I explored a new visual identity focused on human-centric design. As an advocate for animal welfare, I wanted to reimagine the brand through vintage, playful imagery of performers, celebrating the artistry behind the circus without relying on animals.

Did the museum use my designs? Nope. But this project was a joy to create and a meaningful personal exploration of brand storytelling.